LinkedIn Ads management · TB3 Digital
The LinkedIn Ads agency for B2B SaaS that runs for pipeline.
TB3 Digital runs LinkedIn Ads for B2B SaaS and tech companies selling to mid-market and enterprise. TB3 was founded by Trey Buchanan, a two-time LinkedIn Customer Advisory Board member who has managed $110M+ in LinkedIn ad spend.
For teams spending $50K+ a month across paid channels.
What we run on LinkedIn
Every LinkedIn format, built around your buying committee.
We plan, build, run and report on the full LinkedIn program, and we write the ads ourselves. Most clients also run search and Meta with us, so LinkedIn is judged on the same pipeline numbers as everything else.
Conversation Ads
One offer, one button, sent from a credible customer success leader, never a sales title. Built for demo and contact-us requests.
Sponsored content
Single image, document and carousel ads, five per campaign to fill LinkedIn's frequency cap, with square creative that earns attention.
Thought Leader Ads
Your executives' posts promoted to the accounts you're chasing, so buyers hear from people, not a logo.
ABM and audiences
Account lists, double exclusions and regional splits that keep budget on the buying committee you actually sell to.
Tracking and the Conversions API
Clean attribution settings, CRM-synced lead gen forms and opportunity data sent back to LinkedIn so it optimizes on pipeline.
How we run every LinkedIn account
LinkedIn's defaults spend your budget. We change them first.
Turn off Audience Expansion and Audience Network
Both are on by default and spend outside the audience you built. Why
Bid manually, 30% below LinkedIn's recommendation
Then adjust 10% a day. LinkedIn doesn't pace spend like Meta. How
Split campaigns by region
North America, then UK and Ireland, then Europe, then APAC by cost. Why
Exclude before we target
Customers, competitors, employees and the gray zone LinkedIn creates. How
Run five ads per campaign
LinkedIn shows each person up to five ads every 48 hours. We fill every slot. Why
Judge on pipeline, not CTR
CTR grades creative. Opportunities decide where the money goes. How
Results
What happens when paid media is run for revenue.
Reputation
Reputation management software
Audited Google and LinkedIn, rebuilt both around an account-based model, and took over ongoing budget management.
Velocity Global
Global workforce platform
Took over day-to-day LinkedIn management, wrote new copy and creative, and ran ongoing bidding tests.
UpCodes
Construction compliance platform
Audited past campaigns and rebuilt targeting, creative and account structure across LinkedIn, Meta, Google and Microsoft.
Results as reported by clients in verified Clutch reviews.
Know what good looks like.
The benchmarks we check first on every LinkedIn account. See all LinkedIn Ads benchmarks.
Is TB3 the right LinkedIn agency for you?
We keep a small roster so every account gets senior attention.
Great fit
- B2B SaaS or tech selling to mid-market and enterprise
- Buying committees you can define by title, function and account
- $50K+ a month in combined ad spend across channels
- You measure marketing on pipeline and revenue
Probably not
- Consumer or B2C brands
- Combined monthly ad spend under $50K
FAQ
LinkedIn Ads questions we hear first.
- What does a LinkedIn Ads agency do?
- We plan the strategy, build the audiences, write the ads, run the bidding and testing, and report results against pipeline in your CRM. You get a team that lives in Campaign Manager every day, instead of LinkedIn being one more thing on someone's list.
- How much does TB3 charge for LinkedIn Ads management?
- Our fee works like tax brackets. Each tier of monthly ad spend is billed at its own rate, and higher tiers carry lower rates. We work with companies spending $50K or more a month in combined ad spend across all channels.
- Do you only run LinkedIn Ads?
- No. LinkedIn is where we go deepest, but we also run Google, Microsoft and Meta Ads. Most clients run LinkedIn alongside search, and we plan budget across channels based on what drives pipeline.
- Who actually runs my LinkedIn account?
- A team of senior paid media specialists, each with years of hands-on B2B experience. No one fresh out of college, and you work with the same people from kickoff onward.
- Do you write the ads?
- Yes. We write the copy, build the static creative and design Conversation Ad flows in-house, then test and refresh them every month.
- How long before we know if LinkedIn Ads are working?
- Give sponsored content at least a week of data and Conversation Ads three to four weeks before judging them. Pipeline takes as long as your sales cycle, so we use qualified lead rate and meetings booked as early signals and confirm against opportunities.
- Where is TB3 Digital based?
- TB3 Digital was founded in 2024 and is based in Folsom, California. We work with B2B companies across the US.
Let's find the pipeline hiding in your paid media.
Book a strategy call. We'll look at what's working, where budget is leaking, and what we'd change in the first 90 days.